Why You Don't Need Google Analytics
Google Analytics is overkill for most websites. A simpler, privacy-first alternative gives you everything you actually need — without the baggage.
Blog
Thoughts on privacy, analytics, and building a better web.
GDPR-Compliant Analytics Without a Consent Banner
You can track website analytics and stay GDPR compliant without a cookie consent banner. Here's how cookieless analytics makes it possible.
Plausible vs HushStats: Which One Should You Pick?
An honest comparison of Plausible Analytics and HushStats — where each one wins, where each falls short, and who should use what.
What Is Cookieless Analytics? A Plain-English Explanation
Cookieless analytics measures website traffic without setting cookies or collecting personal data. Here's what that actually means and why people are switching.
Website Analytics for Indie Developers: What You Actually Need
You don't need Google Analytics. Here's what indie devs, bloggers, and side project builders actually need from their analytics tool.
How a 1KB Analytics Script Keeps Your Site Fast
Google Analytics adds 45KB+ to every page load. Script size matters more than you think for performance, SEO, and user experience.
Every Privacy-First Analytics Tool Compared (2026)
Plausible, Fathom, Umami, GoatCounter, Pirsch, Simple Analytics, and HushStats — what each costs, what each does well, and which one you should actually pick.